Shaping what’s seen
I develop identities and creative marketing collateral with intention, precision, and a bold, minimalist edge.
Throughout my decade-long independent career, I’ve learned that the most impactful design strategies cut through the static until all that’s left is clarity.
I’ve worked with clients across industries to design beyond surface appeal, and my goal is always the same: to deliver materials as powerful as they are purposeful. It’s not always about what’s trendy or flashy; it’s about what works.
Perception shapes belief, and design controls perception. Your story deserves more than a glance; I help frame it with focus and meaning.
Beyond the screens
My name is Justin Burnett, and I’m a creative designer based in Niagara, Ontario. For over 15 years, I’ve worked in marketing departments, with production agencies, and as a self-employed freelancer.
I’ve always been captivated by media and literature that challenge perception. I enjoy The Twilight Zone, Black Mirror, and books like Kōbō Abe’s The Face of Another—artful reminders that things aren’t just about what we see but the experiences that disrupt, question, and ultimately reveal.
When I’m not at my desk or meeting with clients, I’m at an arena or field, volunteering as a youth hockey and soccer coach, applying the same intentionality and focus that define my work.
Where form serves function
Design doesn’t tell your story. It’s the signal that invites people to explore further. Learn more about the services that guide the way your business is perceived.
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Where it starts or restarts. Logo creation, brand systems, typography, colour palettes, and visual frameworks designed to establish clarity, consistency, and recognition across every touchpoint.
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Work, one-off or ongoing, that covers the tools you or your business uses to communicate. Websites, pitch decks, posters, packaging, social graphics, signage, print ads, merchandise, and more.
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Bridging design and delivery, and connecting the dots between your business and its audience. Developing systems that support growth and visibility through email campaigns, social media planning, promotion rollouts, and database development.
Measured by impact
“Justin has been an invaluable partner in our journey to build a successful spa brand over the past decade. Collaborating with Justin has not only enhanced our business but also fostered a strong and trusting relationship.”
— Tara Corey, Spacifix Esthetics Studio
“I’ve worked with Justin on several corporate projects, from printed materials and large-scale banners to web design and social media promotions. I highly recommend his services and truly value the collaborative process he fosters—merging my business knowledge with his creative and marketing expertise to develop the most effective end product.